The writing is the centre of the work. These ventures are the practical settings in which the questions get tested: in advisory rooms, on platforms, in print, and wherever taste takes ritual form.
Shopify partner agency
A Shopify partner agency since 2013, with twelve years of merchant builds across Italy and Ireland. The work has progressively shifted toward strategy, governance, and the structural questions raised by AI for digital commerce. The agency side remains, but the centre of gravity has moved upstream.
Circular commerce platform
A platform that turns resale into native infrastructure for brands and consumers alike. Resellify connects a fragmented secondary market and gives both merchants and customers the tools to operate within a single circular ecosystem — making resale a structural part of how brands sell, not an afterthought. Circularity treated as architecture, not as marketing.
AI governance, privacy and responsible adoption
Spektor is a senior advisory practice helping organisations approach artificial intelligence with greater maturity, less confusion and stronger internal control. The work covers strategy, governance, privacy, practical adoption and AI-assisted code review, through structured programmes and ongoing advisory engagements for organisations that need a continuous strategic partner. Not a sum of separate services, but a single discipline for governing AI with responsibility.
Consulting and publishing ecosystem
Ways is an independent consulting and publishing ecosystem built to work at the intersection of strategy, governance, artificial intelligence, culture and long-term thinking. The consulting side works with organisations and projects that are not looking only for execution, but for orientation: a clearer way of reading complexity, making decisions and building responsible systems. The publishing side develops books, publications, cultural platforms and projects of thought. It is the space where ideas, languages and visions take public form, beyond the perimeter of consulting. Ways operates independently, with a limited number of mandates each year.
On taste, provenance, ritual and hospitality
SOSTA is an independent publication dedicated to taste, provenance, ritual and hospitality. It grows out of the more sensory and convivial register of Alessandro Pavoni's work, formed over years through work, advisory practice, relationships, and close encounters with the worlds of food, beverage, and hospitality. But its field is not consumption: it is what turns experience into culture. SOSTA observes food, wine, places, people, objects, and gestures to understand what they tell, what knowledge they embody, which territory they interpret, what memory they leave behind. Not reviews, not scores, not trends. The Manifesto defines its scope. Issue 00 opens the first editorial field.
Cultural platform for extra virgin olive oil
A platform that approaches extra virgin olive oil as a cultural object before a commercial one. Olivarum selects extra virgin olive oils from across the world, all sharing a recognised and verified quality, and builds around each one a narrative made of territory, context, time, productive choice and identity. Not a mere catalogue, nor the abstract promise of a perfect oil — a space for attention addressed to those who want to understand before they choose. The commerce follows the culture, not the other way around.